Taobao Discount Calendar & Tips for Dropshipping Sellers

Hello!

This is Refundy, your essential service to maximize profit margins for dropshipping sellers! 💚

For those involved in dropshipping from China, Taobao is likely your primary marketplace.

Strategically planning your operations around Taobao's major sales events can significantly boost your margins.

Let's dive into Taobao's key discount events and explore effective strategies to make the most out of them!

Major Taobao Discount Events:

• Chinese New Year (Spring Festival): January-February (Lunar Calendar)
  Discounts before and after the holiday. Early purchases recommended due to shipping delays during the festival!
• Women's Day (March 8th): High discounts on beauty, fashion, and women's products.
• 618 Shopping Festival (June 1–18): Largest event on Taobao & Tmall with massive discounts across all categories.
• 99 Festival (September 9th): Discounts on household items, electronics, and fashion for the autumn season.
• Double 11 (Singles' Day, November 1–11): China's biggest shopping festival with substantial discounts site-wide.
• Double 12 (December 12th): Follow-up discounts after Singles' Day, especially good for small brands and inventory clearance.

Event Highlights:

• Highest discounts: 618 & Singles' Day
• Small brand opportunities: Double 12
• Seasonal discounts: 99 Festival (autumn products), Women's Day (women's products)

Strategic Tips for Taobao Discount Periods:

1. Pre-upload and Promote Discounted Products

Different events have different high-discount categories. Identify them in advance and upload products early.
Promote actively through your social channels like blogs, Instagram, or Threads to boost traffic.

2. Consolidate Orders and Time Them Strategically

Major sales events often provide additional discounts based on total cart value. Consolidate multiple orders to maximize discounts.
Especially during 618 and Singles' Day, use store coupons and special discount codes effectively.
Consider delaying early orders slightly to coincide with these sales to boost your margins.

3. Notify Customers About Potential Shipping Delays

High-volume periods often cause shipping delays. Informing customers upfront can minimize cancellations and returns.
Adding shipping notices to product pages or FAQs enhances customer trust.

4. Use Refundy for Additional Discount Refunds

Not every order aligns perfectly with sales events. Utilize Refundy to recover price differences if a product goes on sale after purchase.
For example, if a product purchased two weeks before Singles' Day becomes discounted during the event:
👉 Refundy helps you get a refund on the price difference.

Refundy's AI tracks real-time price changes and automatically processes refunds conveniently.
Remember, Taobao's refund policy covers purchases made within 30 days.
Also, Refundy offers up to 8% cashback, another compelling reason to use the service! 😊